Skip to main navigation Skip to main content Skip to page footer

Authors

  • Akerlof
  • G.A.
  • Snower
  • D.J.

Publication Date

DOI

2015.10.021

JEL Classification

A12 A13 A14 D04 D20 D23 D30 D62 D71 D72 D74

Key Words

attention

identity

motivation

Narrative

prediction

social assignment

Standard economics omits the role of narratives (the stories that people tell themselves and others) when they make all kinds of decisions. Narratives play a role in understanding the environment; focusing attention; predicting events; motivating action; assigning social roles and identities; defining power relations; and establishing and conveying social norms. This paper describes the role narratives play in decision making, as it also juxtaposes this description against the backdrop of the Bolshevik-spawned narrative that played a critical role in the history of Russia and the Soviet Union in the 20th Century.

Kiel Institute Expert

  • Prof. Dennis J. Snower, Ph.D.
    President Emeritus

More Publications

Subject Dossiers

  • Two women inspect a solar panel

    Climate and Energy

Research Center

  • Global Transformation