Going Native: Foreign Firms' Responses to Domestic Boycotts – Ting Chen

Sprecher

Ting Chen (Hong Kong Baptist University)

Abstract

This paper examines how international firms responded to nationalism-driven consumer boycotts, with a focus on China’s largest consumer boycott in history – the one against Japan following the 1931 Mukden Incident. We analyze firms’ marketing strategies by studying 20,675 newly registered trademarks from 1928 to 1935. The difference-in-differences analysis establishes that Japanese firms were more likely than those from other countries to adopt Chinese-style trademarks after the incident, particularly in the processed goods sector that directly faced consumers. Firm-level data from the textile industry demonstrates that adopting Chinese-style trademarks helped firms sustain output levels during the boycott.

Authors

Shiyu Bo (Beihang University (Jinan University) – Ting Chen (Hong Kong Baptist University) – Cong Liu (Jinan University)

Raum

Virtuell über Zoom - bei Interesse senden Sie bitte eine E-Mail an kcg-office@ifw-kiel.de, um den Seminar-Link zu erhalten oder für die Teilnahme vor Ort in Kiel zu registrieren.

Wenn Sie regelmäßig über anstehende Kiel Trade Talks informiert werden möchten, tragen Sie sich bitte hier in unsere Mailingliste ein.
Falls Sie von uns keine weiteren E-Mails erhalten wollen, klicken Sie bitte hier.